Ceylinco General Insurance – The Undisputed Choice Of Sri Lankans For The 11th Consecutive Year
Sri Lankans young and old voted Ceylinco General Insurance their undisputed choice yet again, by selecting as the ‘People’s Insurance Brand Of The Year’, at the People’s Awards — 2017, for an unprecedented 11th consecutive time. Being bestowed the honour of being the distinct leader in the Insurance industry in Sri Lanka once again, Ceylinco Insurance has not missed a beat since the commencement of the POP Award, as it is popularly called, winning every time, confirming its position at the very zenith, as the most preferred insurer, in the sphere of insurance in Sri Lanka.
The Sri Lanka Institute of Marketing (SLIM), in association with Nielsen Lanka (Pvt) Ltd., recognise and honour brands that are closest to the hearts and minds of the Sri Lankan people based on a nationwide research. Research criteria, followed over a period of six months, interviewed over 3,000 consumers. The random sample of people was taken from all provinces island-wide: undoubtedly one of the largest research projects in the country. Therefore, the results arrived at, reflect the true voice of Sri Lankans from across communities, regions and social strata.